Shopping Trends

How are people shopping? That is a question we study and watch for answers. And it’s pretty interesting as it is a changing, morphing moving target at all times. It’s like watching a group of people from a distance and asking yourself, what are they doing now? What are they about to do? And then we try to guess and…

Men in Aprons

When we had the retail store, Wesley, our favorite mannequin had his own corner of the store. He stood over both print and homespun aprons and a big basket of matching chef hats. He alone generated 35% of our total sales.  But then we went to online only, we found that our website sells one apron for men, the Barn Apron….period…nothing else.…

Ruffles and Dirt

Ruffles are a part of fashion and dirt is where many of us live. Aprons are simply the layer of clothing that relate to the work we are doing. Ruffles may be typically considered a piece of prettiness on a garment but we found a utility purpose as well. Apron testing has shown us that ruffles have a working purpose.…


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