Tag Archive for Design

Plus Size Women

I love them. I do. Not only am I one, but the entire process of designing for plus size challenges me and quite frankly, challenges are so satisfying and so much fun! I am well aware that there is a grading system for enlarging patterns. I should design for a lovely size 8 and then grade up.  I will not…

Ruffles and Dirt

Ruffles are a part of fashion and dirt is where many of us live. Aprons are simply the layer of clothing that relate to the work we are doing. Ruffles may be typically considered a piece of prettiness on a garment but we found a utility purpose as well. Apron testing has shown us that ruffles have a working purpose.…

No Longer Labelless

We took our time, we listened to our customers, we trialed banners and logo variations. Whether our customers know it or not, they vote, they speak to us, their voices speak with their debit cards and emails. We designed our new label based on what we heard. No frills, flowers, or ribbons, our label is a simply stated representation of…