We took our time, we listened to our customers, we trialed banners and logo variations. Whether our customers know it or not, they vote, they speak to us, their voices speak with their debit cards and emails.
We designed our new label based on what we heard. No frills, flowers, or ribbons, our label is a simply stated representation of our company.
It fits nicely into waistband seams.
And mixes well with all of our fabrics.
It feels good to be signing our aprons again.
Customers request maternity aprons. Although we have not been selling anything specific to maternity, we often recommend that the customer purchase a No Tie Apron as we make the assumption that its roomy design will flatter and fit throughout pregnancy. Like I said, we make the assumption. We are unable to conclude anything even after…
No matter what goes on in the Apron Company, it’s the creation of something new that lures me. There is always a fabric, an idea, an image, a feeling or a mood that develops into a new apron. There is little that compares to a day alone in the studio to work with a new…
Children’s Aprons are Here! Because people have requested…a lot…all the time…we are offering Children’s Aprons once again. We have begun the collection with two styles; our Ruffled Gathering Apron and our No Ties Apron. Both are being offered in Navy and Black Denim. Let me add a caveat. I know that people want cute and adorable for their…
I am writing about our new design that we have named for lack of any other satisfying term, the Long Bib Apron. We took the basic apron form and carved into the typical flat rectangle apron shape to create a waistline. We also widened the skirt all the way around so that it travels into…
We have a new apron design. We call it The Wrap Apron. We designed it around the concepts of loose and flowing, yet well fitted. Nearly a contradiction, I know. The concepts marry themselves in this design. It hangs comfortably and loose around your body yet stays in place with options to tie it around…
A regular size Gathering Apron uses the full width of the fabric. In order to create plus size, I need 50% more width. This means we either have to have a seam unattractively down one side of the apron body or we need a print that is the same horizontally and vertically, that way we…