Aprons

Men in Aprons

Men in Aprons

When we had the retail store, Wesley, our favorite mannequin had his own corner of the store. He stood over both print and homespun aprons and a big basket of matching chef hats. He alone generated 35% of our total sales.  But then we went to online only, we found that our website sells one apron…

Ruffles and Dirt

Ruffles and Dirt

Ruffles are a part of fashion and dirt is where many of us live. Aprons are simply the layer of clothing that relate to the work we are doing. Ruffles may be typically considered a piece of prettiness on a garment but we found a utility purpose as well. Apron testing has shown us that…

No Longer Labelless

No Longer Labelless

We took our time, we listened to our customers, we trialed banners and logo variations. Whether our customers know it or not, they vote, they speak to us, their voices speak with their debit cards and emails. We designed our new label based on what we heard. No frills, flowers, or ribbons, our label is…