When we had the retail store, Wesley, our favorite mannequin had his own corner of the store. He stood over both print and homespun aprons and a big basket of matching chef hats. He alone generated 35% of our total sales. But then we went to online only, we found that our website sells one apron…
Ruffles are a part of fashion and dirt is where many of us live. Aprons are simply the layer of clothing that relate to the work we are doing. Ruffles may be typically considered a piece of prettiness on a garment but we found a utility purpose as well. Apron testing has shown us that…
We make aprons for the work you do. Some of the work allows you to stay clean and pretty, some of it takes you into the mud and dirt, some of it takes you into the chicken coop. We celebrate all the places work is done around the home. And as the years pass, it’s…
We took our time, we listened to our customers, we trialed banners and logo variations. Whether our customers know it or not, they vote, they speak to us, their voices speak with their debit cards and emails. We designed our new label based on what we heard. No frills, flowers, or ribbons, our label is…
I do love homespun. It is the very best fabric for messy chores. It is very lightweight, it dries well when wiped with wet hands, or used to swipe a counter top, or wipe a muddy potato. It washes up well, dries nicely and seems to get softer with age. It never minds mud or…
The colors of homespun are subtle. If you stand far enough back, you struggle to note the differences. There are plaid and stripes and neither will shout at you from afar. They are muted and blend into the garden. This is ok with me. Homespun is wonderfully soft and drapey to wear. This…
If you read the previous post, then you know how much I have wanted to recreate a particular apron that I found in a painting. I had even expanded it into an entire collection. I began the process by searching for the fabric needed. I found possibilities, bought the fabric samples and dove into the…
We can think up ideas all day long, we can ask customers what they want, and what they think. But nothing tells us more what customers want than sales. We learn when they dip low, or soar high. Recently, we changed our categories of Apron styles on the website. We shrunk them down and minimized…
The website is being altered bit by bit, you may or may not notice. Although we planned a slight design upgrade, we also had some work to do for regarding the categories on the top link bar. We have been devoted to online only for awhile now and have learned what you want in this…
Just because a design works for one fabric doesn’t mean it will work for another. I made a pattern that I want to make in denim. The denim is a bit heavier then quilting cotton.This means that ruffles and elastic gathers work differently. This means that I will be sent completely back to the drawing board to…
I like to think we all run enthusiastically into our futures grabbing bites of new ideas that we accept or not into our lives. We all wonder what lay ahead and fill our heads with dreams and wondrous images of what is to come. It’s also interesting that no matter how forward thinking we are…
The winter has been extremely long this year and spring feels nearly hopeless in its arrival. My dark, chilly mood clearly drove fabric choices. I bought loud, bright and floral prints for spring. Once the prints were in the studio, I could not wait to rip open packages and start cutting. I needed that breath…