Aprons

Men in Aprons

Men in Aprons

When we had the retail store, Wesley, our favorite mannequin had his own corner of the store. He stood over both print and homespun aprons and a big basket of matching chef hats. He alone generated 35% of our total sales.  But then we went to online only, we found that our website sells one apron…

Ruffles and Dirt

Ruffles and Dirt

Ruffles are a part of fashion and dirt is where many of us live. Aprons are simply the layer of clothing that relate to the work we are doing. Ruffles may be typically considered a piece of prettiness on a garment but we found a utility purpose as well. Apron testing has shown us that…

No Longer Labelless

No Longer Labelless

We took our time, we listened to our customers, we trialed banners and logo variations. Whether our customers know it or not, they vote, they speak to us, their voices speak with their debit cards and emails. We designed our new label based on what we heard. No frills, flowers, or ribbons, our label is…

Apron Styles

We can think up ideas all day long, we can ask customers what they want, and what they think. But nothing tells us more what customers want than sales. We learn when they dip low, or soar high. Recently, we changed our categories of Apron styles on the website. We shrunk them down and minimized…

Making the right cut.

Making the right cut.

Just because a design works for one fabric doesn’t mean it will work for another.  I made a pattern that I want to make in denim. The denim is a bit heavier then quilting cotton.This means that ruffles and elastic gathers work differently. This means that I will be sent completely back to the drawing board to…

Spring 2015

Spring 2015

The winter has been extremely long this year and spring feels nearly hopeless in its arrival. My dark, chilly mood clearly drove fabric choices. I bought loud, bright and floral prints for spring. Once the prints were in the studio, I could not wait to rip open packages and start cutting. I needed that breath…