The Jumper
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The Jumper

We have finished the Jumper.  Our hope and plan for it has come to life. It slips on easy, removes easy, fits in a way that flatters and washes well. The back has an elastic waist and elastic back neck. Nothing to tie, button or zip. It just pulls on like a favorite tee shirt and…

Roots Too Farm

Roots Too Farm

I love taking pictures on a farm. I love the outdoors, the plants, the sky and the buildings. It’s all so rich with textures and patterns and life growing under the sun. It’s such a playground of photographic backdrops.     Today we had the pleasure of shooting at Roots Too Farm. Somehow the weather was perfect….

Plus Size Women

Plus Size Women

I love them. I do. Not only am I one, but the entire process of designing for plus size challenges me and quite frankly, challenges are so satisfying and so much fun! I am well aware that there is a grading system for enlarging patterns. I should design for a lovely size 8 and then…

Men in Aprons

Men in Aprons

When we had the retail store, Wesley, our favorite mannequin had his own corner of the store. He stood over both print and homespun aprons and a big basket of matching chef hats. He alone generated 35% of our total sales.  But then we went to online only, we found that our website sells one apron…

Ruffles and Dirt

Ruffles and Dirt

Ruffles are a part of fashion and dirt is where many of us live. Aprons are simply the layer of clothing that relate to the work we are doing. Ruffles may be typically considered a piece of prettiness on a garment but we found a utility purpose as well. Apron testing has shown us that…

No Longer Labelless

No Longer Labelless

We took our time, we listened to our customers, we trialed banners and logo variations. Whether our customers know it or not, they vote, they speak to us, their voices speak with their debit cards and emails. We designed our new label based on what we heard. No frills, flowers, or ribbons, our label is…