We took our time, we listened to our customers, we trialed banners and logo variations. Whether our customers know it or not, they vote, they speak to us, their voices speak with their debit cards and emails. We designed our new label based on what we heard. No frills, flowers, or ribbons, our label is…
I do love homespun. It is the very best fabric for messy chores. It is very lightweight, it dries well when wiped with wet hands, or used to swipe a counter top, or wipe a muddy potato. It washes up well, dries nicely and seems to get softer with age. It never minds mud or…
I love this prayer, I recite it when it is me that has to do the computer work. I know, I’m being dramatic but I find working on the website similar to arguing with a log. And because the log weighs more, even pounding on it, won’t help me. Recently, I had the joyful assignment…
Is labelless a word? I bet not. It has probably evolved from my skill of dissecting the english language. I tend to transform it into my very own, born out of a desperate attempt to find the perfect word to describe feelings that I fail to verbalize. That aside, a fact awaits discusssion. Our Aprons are leaving the studio,…
The colors of homespun are subtle. If you stand far enough back, you struggle to note the differences. There are plaid and stripes and neither will shout at you from afar. They are muted and blend into the garden. This is ok with me. Homespun is wonderfully soft and drapey to wear. This…
If you read the previous post, then you know how much I have wanted to recreate a particular apron that I found in a painting. I had even expanded it into an entire collection. I began the process by searching for the fabric needed. I found possibilities, bought the fabric samples and dove into the…
No matter what goes on in the Apron Company, it’s the creation of something new that lures me. There is always a fabric, an idea, an image, a feeling or a mood that develops into a new apron. There is little that compares to a day alone in the studio to work with a new…
We can think up ideas all day long, we can ask customers what they want, and what they think. But nothing tells us more what customers want than sales. We learn when they dip low, or soar high. Recently, we changed our categories of Apron styles on the website. We shrunk them down and minimized…
We have a page offering white Aprons on the website. They answer customer needs especially for theater. We use simple cotton and batiste. But I have pictures in my head of aprons that I want to make in white. But I need a cotton with a fine hand, tightly woven and an amazing soft drape…
I recently visited Old Deerfield Village in Deerfield, Massachusetts. Their Helen Geier Flynt Center for Early New England Life is showcasing a textile collection to celebrate their 50th anniversary. I longed to see what they had on display. Although their website states they own over 8,000 pieces, I saw only a sampling in the gallery, which makes me…
The website is being altered bit by bit, you may or may not notice. Although we planned a slight design upgrade, we also had some work to do for regarding the categories on the top link bar. We have been devoted to online only for awhile now and have learned what you want in this…
I have searched for towels. I have tried waffle to linen and back again. I have washed, tested, soiled, played in mud and quite frankly nothing impressed me very much. I always ended up back to paper towels. Some towels look great hanging in the kitchen. And in the beginning, I had thought to buy…